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Responsibilities

Tasks

• Develop communication strategies
• Develop policies
• Evaluate communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Provide consultation on planning and starting of new businesses.
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Supervise staff
• Write speeches, presentations and press releases
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Provide consulting services to government and other organizations
• Conduct analytical marketing studies
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop marketing strategies
• Ensure appropriate business/commercial licenses are in place
• Maintain and manage digital database