Job description:
About the company
Van Bro Trading CO LTD. (VBT) is a trading company mainly focusing on MMA & PMMA products, as well as rubber and plastics machinery. We have been closely with the factories in the industry and have created huge advantages for our clients. With our exclusive suppliers and manufacturers, we provide our customers with competitive, reliable chemical sources.
About the job
Salary: $35.00 per hour
Hours: 35 to 40 hours per week
Terms: Permanent; Full-time
Location: Unit 1005, 8477 Bridgeport Rd, Richmond, BC V6X 0S8
Benefits: Vacation & Paid Time Off
About the duties
As a marketing coordinator, you will perform the following duties:
- Conduct market research to identify potential markets, customer needs, and competitive landscape for MMA and PMMA products. Analyze market trends, sales data, campaign reports, and customer feedback to guide marketing strategies and product positioning.
- Develop and implement marketing plans and strategies that align with company goals, focusing on increasing market share and brand visibility of our products. Create targeted campaigns to promote products to specific industries such as automotive, construction, and consumer goods.
- Manage digital marketing initiatives, including website content, social media presence, and online advertising. Develop and distribute content that highlights the benefits and applications of our products, using data-driven insights to optimize reach and engagement.
- Build and maintain relationships with key clients, distributors, and stakeholders. Provide product information, sales promotion, technical support, and consultative guidance to help clients understand the value of MMA and PMMA products in their applications.
- Support the management by developing promotional materials, presentations, and sales tools that effectively communicate product benefits and applications. Generate and qualify leads through marketing campaigns, trade shows, and industry events.
- Manage the company’s brand presence, ensuring consistent messaging and positioning across all marketing channels. Work on enhancing the brand’s image and reputation within the chemical and manufacturing industries.
- Monitor the effectiveness of marketing strategies and campaigns using KPIs. Prepare detailed reports on campaign performance, market response, and ROI, and adjust strategies based on data-driven insights.
- Regularly review competitor activities, including pricing, marketing tactics, and product developments. Provide strategic recommendations to maintain a competitive edge in the market.
- Ensure that all marketing materials and strategies comply with industry regulations and standards, particularly those related to chemical products like MMA and PMMA.
- Help with creating and preparation of promotional and marketing materials including brochures, newsletters and other marketing materials.
About the requirements
- A college diploma in marketing, business, or a related field is required. Higher education will be an asset.
- One year of previous experience in marketing, business, or a related field; willing to train and learn.
- Knowledge of industry sales, marketing, and public relations, preferably related to chemical products.
- Strong project management and organizational skills with proven problem-solving abilities.
- Experience managing digital and social media marketing campaigns.
- Ability to work in a fast paced, ever-changing environment while maintaining a strong attention to detail
- Excellent written and verbal communication skills.
About the application
If you think you may be a great fit with our team, please send your resume by email to vanbrostrade@gmail.com with the subject of “Marketing Coordinator”. We thank all applicants for their response; however, only those considered for an interview will be contacted.
