Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
Advise clients on marketing, advertising or sales promotion opportunities and strategies
Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
Manage post campaign analysis to measure and report on marketing and advertising metrics
Develop and maintain social media accounts, including managing customer reviews and testimonials
Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
Act as spokesperson for an organization and answer written and oral inquiries
Assist in the preparation of brochures, reports, newsletters and other material
